Peel & Read
Labels

Modern packaging requires a balance between limited space and growing information needs. Peel & Read labels (also known as “Peel & Reveal” or “Butterfly” labels) are a dynamic solution for branding, regulatory compliance, and consumer engagement. From product usage instructions to multilingual details, VR Print specialises in producing engineered multi-layer labels that deliver high-performance results without changing your base artwork.

What Are Peel & Read Labels?

Peel & Read labels are multi-layer constructions that unlock additional printed surfaces within the same footprint as a standard label. This technical format allows brands to include extended text, graphics, or product information without enlarging their packaging or sacrificing aesthetics.

At VR Print, we manufacture two main configurations:

2-layer (3-page) labels
3-layer (5-page) labels

Both options are designed to open and reseal cleanly, providing various opening styles to suit your product’s functionality, shape, and design intent. Originally created to solve the challenge of fitting detailed information within limited packaging space, these labels have evolved into powerful tools for communication and consumer engagement.

Why Brands Choose Peel & Read Labels

Peel & Read labels are a strategic choice for brands prioritising legibility and consumer clarity. They allow marketing and technical content to coexist, keeping regulatory text within the peel-back layers so the top surface can be used for clean, attractive design.

For brands, our multi-layer solutions offer:

Expanded information space: Add instructions, ingredients, T&Cs, or promotional content without increasing label size.
Enhanced legibility: Support larger font sizes and improved readability to meet evolving packaging standards.
Premium presentation: Utilise foils, metallics, invisible inks, and laminates to deliver standout shelf appeal.
Sustainable design: Reduce packaging waste and energy use through LED curing and smart material selection.
Custom engineering: Support diverse pack formats, substrates, and opening styles for reliable performance.
Promotion-ready connectivity: Integrate QR, RFID, and unique codes for interactive campaigns and consumer engagement.
Technical resilience: Ensure smooth resealability through high-performance films and adhesives.

Solutions Shaped By Your Market

VR Print’s Peel & Read labels are used across industries where both functional space and brand presentation are essential.

Agrochemical & Animal Health

Consolidate detailed usage instructions and safety data within a professional, durable format.

Pharmaceuticals & Nutraceuticals

Ensure dosage clarity and multilingual safety information is accessible without cluttering the design.

Cosmetics & Personal Care

Provide ingredient transparency and usage guidance while maintaining a disciplined, precision finish.

Food & Beverage

Preserve design integrity while including nutritional panels, recipes, and promotional QR codes.

Material, Embellishment & Sustainability Options

We prioritise responsible manufacturing and sustainable material choices that maintain our highest standards. Our Peel & Read labels are available in several engineered formats:

Materials & Adhesives

High-performance films: Including Polypropylene (PP), Polyethylene (PE) and speciality films engineered for smooth performance on curved or squeezable containers.
Resealable systems: Targeted adhesives, including wash-off options, that ensure consistent print quality and clean resealability.

Sustainability

Sustainability is built into our process:

Secondary packaging reduction: By consolidating layers, these labels reduce the need for separate leaflets, inserts, or cartons.
Energy efficiency: Our LED curing technology significantly reduces energy usage and the carbon footprint compared to traditional mercury-lamp methods.
Responsible material selection: We utilise recyclable PET liners and thinner facestocks to minimise material waste without compromising performance.

Finishes & Embellishments

We offer a comprehensive range of embellishments, coatings, and laminates, engineered for brand elevation in cosmetics, personal care, and FMCG applications:

Metallic Foils & Inks

Deliver vivid shine and brand differentiation

Invisible/UV-fluorescent Inks

Enable interactive reveals, authenticity cues, or promotional mechanics

Holographic Embossing

Create dynamic visual effects and high-impact shelf presence

Protective Coatings & Laminates

Enhance durability and tactile feel without affecting reseal performance

Smart Features &
Value-added Options

Peel & Read labels can incorporate connected and variable elements that add strategic value to the product experience.

Secure QR codes: Connect consumers to digital content, authenticity checks, or product education.
RFID Smart Labels: Enable supply-chain tracking, inventory visibility and real-time data integration.
Variable Data Printing (VDP): Add serialisation, batch numbers, or unique promotional codes.

Industry Insight

Extended content labels are transforming how brands communicate on-pack. Originally developed for compliance, Peel & Read labels have evolved into strategic branding tools that merge compliance, creativity, and consumer connection. At VR Print, we see this as a lasting evolution in packaging communication that meets consumer demands for transparency and trust.

Partner with VR Print

Peel & Read labels empower brands to communicate more while maximising every millimetre of packaging real estate. VR Print’s multi-layer labels unite clarity, creativity, and a high-performance finish across regulated and high-volume sectors.

Partner with VR Print to expand your communication space, enhance legibility, and deliver a packaging experience that informs and inspires.